![]() Shares of the Zacks Rank #1 (Strong Buy) company have rallied 47.9% in a year, easily outperforming the industry’s rise of 9.9%. The company remains committed to making further investments for improving its infrastructure in order to aid growth. Consumers’ increased inclination toward health, together with a solid OPTAVIA coach-based model, has been helping Medifast draw new clients. The company is using new technology, such as its app-based platforms, along with social media channels and field-led training platforms to boost the productivity of the OPTAVIA Coaches. In fact, Medifast’s overall second-quarter performance can be attributed to exceptional growth at its independent OPTAVIA Coaches, which reached new highs, as well as efforts to improve the productivity of these Coaches. The average revenue per active earning OPTAVIA coach increased 13.9% to $6,662, up from the year-ago quarter’s $5,851. Total active earning OPTAVIA Coaches jumped 62.2% to 59,200. In the second quarter of 2021, OPTAVIA-branded products contributed 94.1% of consumable units sold, up from the preceding quarter’s 88.9% and the year-ago quarter’s 83%. In partnership with OPTAVIA coaches, franchise partners, resellers and its Scientific Advisory Board, Medifast offers comprehensive wellness products and programs that focus on creating. The OPTAVIA product line is sold through its community of independent coaches who offer support and guidance to their clients. OPTAVIA combines scientifically-proven programs, effective products as well as guidance from its coaches to help consumers lead a healthier lifestyle. OPTAVIA follows a holistic approach by focusing on six key areas of a human being, namely weight, eating and hydration, motion, sleep, mind and surroundings. Anticipated to be available to all Coaches by 2021 end, OPTAVIA Connect will be aimed at building efficiencies, which enhance Coach productivity, alongside enriching the Coach and Client experience.Ĭlearly, consumers’ rising inclination toward health and wellness options has been working well for Medifast’s OPTAVIA. Apart from this, management stated that it has a new Coach app, OPTAVIA Connect, under development. The OPTAVIA app is a one-stop-shop catering to all Client needs, and is aimed at offering Clients the required tools to conveniently adapt healthy habits. The app is solely available for OPTAVIA Community members, and will keep getting enhanced as per users’ feedback. The OPTAVIA app, rolled out in late July, has been downloaded roughly 150,000 times, and marks the company’s first innovation that stemmed from its strategy of concentrating on digital products and technology. Medifast has been making investments toward digital infrastructure for a while now, to better support Coaches as well as Clients. This digital tool is likely to enhance Clients’ experience with Lean & Green recipes, along with access to past order record auto-ship details and account information among other things. ![]() MED, which has been benefiting from strength in its OPTAVIA lifestyle solution and coaching support system, announced the launch of the OPTAVIA app. “If we’d been sitting on the couch for a while watching TV, we’ll get up and wash dishes or go outside and play with our daughter,” Wes said.Medifast, Inc. And they don’t stay sedentary for too long. They don’t bring unhealthy food into the house. They drink more water throughout the day. ![]() There’s no specific exercise component to their plan, but the couple is focused on making healthier lifestyle choices overall. As part of the plan, they eat five small meals throughout the day that come directly from the Optavia and one meal they prepare themselves, which consists of a moderate portion of lean protein and three servings of vegetables. Sussy started a few months later, in February 2020. Wes started the program in November 2019. Sussy and Wes decided to give the program a shot - and it worked. Then Sussy heard about a friend who had lost 122 pounds using a nutrition and behavior change program, Optavia. “We had tried to make some positive changes, but I was still having a lot of trouble losing weight,” Wes said. ![]()
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